I’m a Product Designer based in India, driven by curiosity and a belief that great design, like exploring 3D and animation, should always come with a little extra—like bringing a piece of chocolate along with coffee.
👩🏻💻 Personal Products
ANICONS
License acquired by UI8
Compatible with Figma and Sketch App.
3DMADE
Compatible with Figma and Sketch App.
💼 Experience
CRED
Aug 2021 - Present
HEEKO
Jun 2019 - Aug 2021
When I’m not designing, I’m either exploring new places or unwinding at home with my dog and Spotify playlist.
Travel ✈️
Mario 🐶
Launch Day 🚀
Spotify 🎵
Basketball ⛹🏻♀️
Run 🏃♀️
Mountains 🏔️
FUN PERSONAL PROJECTS
When I’m not working on professional projects, I dive into fun personal projects out of pure curiosity. Currently working on more and open to collaborating — got a cool idea? Let’s make it happen!
SELECTED WORK
CRED
The NotPot PDP struggled with unclear information, visual clutter, and poor mobile optimization, making it hard for users to understand the product’s value and take action, leading to low engagement and conversions.
▫️ 28% increase in add-to-cart rates.
▫️ 15% boost in overall conversion rates.
▫️ 18% reduction in mobile bounce rate.
▫️ 22% longer average session duration on mobile.
▫️ 35% of sales driven by subscriptions (up from 20%).
▫️ 25% rise in user satisfaction with PDP usability.
📊 Impact
✍🏻 Problem Statement
NotPot: Chillest CBD Gummies and Oil
Swopr needed a user-focused PDP to showcase car details, lease terms, and seller info, streamlining decisions and building trust to boost engagement and conversions.
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📊 Impact
✍🏻 Problem Statement
Swopr: Marketplace for Car buyers and sellers
CONTACT DETAILS
Whenever, wherever.
We're meant to work together.
I live by the inbox zero rule, so your message won’t be missed.
And hey, You’ll always get a reply with a smile, guaranteed.
EMOTIONALLY SUPPORTED BY MARIO.
Italic provides luxury-quality, label-free products. While the platform offers tremendous value, its Product Detail Page (PDP) and Checkout Flow faced challenges in building trust, improving usability, and driving conversions. My role focused on addressing these pain points through design enhancements.
▫️ “Add to Cart” rate: Increased to 25% (+7%).
▫️ Bounce rate: Reduced to 25% (-10%).
▫️ Business Outcome: These changes contributed to a 12% increase in revenue from PDP traffic.
▫️ Time spent on PDPs: Increased to 1 minute 35 seconds (+21%).
✍🏻 Problem Statement
📊 Impact
Italic: Redefining Modern Luxury
16:19:44
India,
